Oftentimes, I encounter people who are into paid reviews – I’ve witnessed them curse Google. They often point out that Google monopolizes the trade – because they own Google adsense.

A penalty often result to blogs losing opportunities from link trade.

Google wants those who do links penalized. It messes up their system. They don’t want some “useless” site to end up above the search engine results.

In the end a blogger has to face the choice of working with Google or working against it.