Google Personalizing Search Results

bleuken — Sat, 05 Dec 2009 11:48:00 +0000

Google, Webmasters and SEO

Google announced that they are on a stage in personalizing the search results of the search engine users even the users didn’t turn on the Web history of their Google accounts and even they are not sign-in. Usually, personalize results can be seen whenever you are logged on in any Google accounts through web history. However, right now this feature is planned to be expanded even with signed-out users. The giant search engine will use the cookie left on the browsers to determine which website will be ranked well. This is what they want to improve the search experience of the users.

Here is a video from two Google engineers – Bryan Horling and Robby Bryant, explaining how this personalization is done and how they extract user interest to be a factor in showing results to different kinds of searching users:

What do you think about this move, will SEO industry be affected or harmed by this personalization of search engine results? I guess not! This change will only mean that a lot of people will be needing help from SEO specialists and consultants more than ever.

Google Personalizing Search Results is a post from: Bleuken.com

Easy “Spider Crawling” Key to Successful Ranking

bleuken — Mon, 10 Aug 2009 17:00:59 +0000

Search engines like Google, changed their algorithms in how they prefer websites to be seen on their pages. Ranking are based on complex computations but optimized and successful ranking, both starts on how the structure of your website can be easily read or crawl by the search engine spiders. That’s why on the latest post of Google Webmaster blog entitled: Optimize your crawling & indexing, they explained several points that focuses on the role of web designers or website builders in making the site more easily to rank and highly indexable.

Here are some of the important points mentioned on the said post:

Remove user-specific details from URLs. (simple URL structure)
Rein in infinite spaces.
Disallow actions Googlebot can’t perform. (utilize robots.txt to do this)
One URL, one set of content (no duplicates, use rel=canonical elements if can’t be avoided)

Well, these tips only mean one thing. Try to simplify the navigation or URL structure of your site and your website designer should be informed about this specially if the site to be built will use dynamic pages. Then, if you properly handle this matter, the next thing that you will deal is how to increase the site that will link back to your site (backlinks). This is of course another effort to exert later.

Easy “Spider Crawling” Key to Successful Ranking is a post from: Bleuken.com

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Google Personalizing Search Results

Easy “Spider Crawling” Key to Successful Ranking