Nissan Returns to the Philippines With the Primera EV
Nissan’s electric comeback in the Philippines finally landed on November 6, 2026, and it carries a story with direct weight for local commuters: the Japanese marque is now the first to import battery-electric cars to the country from China. The Primera EV is built by Zhengzhou Nissan on the Dongfeng N7 platform, runs on a 58 kWh lithium-iron-phosphate (LFP) pack, and claims up to 500 km of range on a single charge.
The launch was simultaneous across Manila, Cebu, and Davao, and it arrives on the back of a quiet year that already put two new nameplates on Filipino roads: a second-generation Jetour TX and a full-size Haval H10. The Primera matters more, because it returns a familiar home-brand name to the executive sedan segment, where it now competes in length with the Toyota Camry and trails the Tesla Model 3 by the narrowest of margins.
Specs That Matter
All figures below come straight from the Nissan Philippines materials and the DOE-recognized listing.
| Specification | Nissan Primera EV 2027 |
|---|---|
| Battery | 58 kWh LFP |
| Range | Up to 500 km (NEDC) |
| Motor | 218 PS (160 kW) / 305 Nm, front |
| Drive | Front-wheel drive, single-speed |
| Charging port | CCS2 / Type 2 |
| AC charging | 6.6 kW |
| DC fast charging | Up to 150 kW; 10-80% in 19 minutes |
| Vehicle-to-load | Yes (6.6 kW) |
| Length / width / height | 4,930 / 1,895 / 1,487 mm |
| Wheelbase | 2,915 mm |
| Ground clearance | 145 mm |
| Curb weight | 1,890 kg |
| Trunk | 450 L + 54 L underfloor |
| Seats | 5 |
Price in the Philippines
The Primera EV is offered in a single variant. The regular SRP is P2,099,000. Through December 31, 2026, an introductory price of P1,999,000 applies, bundled with a free wallbox, a portable charger, and three years of MyNissan Connect. A second route – a smaller P60,000 discount plus five years of free PMS service – lands at P2,039,000.
| Price tier (PHP) | USD (approx.) | INR (approx.) |
|---|---|---|
| Introductory (to Dec 31) | $31,340 | Rs.29,50,000 |
| Regular SRP | $32,900 | Rs.30,98,000 |
Rates as of November 13, 2026 (source: open.er-api.com, PHP base). USD = PHP divided by 63.79; INR = PHP x 1.475743. These are calculated conversions; local showrooms may quote slightly different figures.
What You Get Inside
On the road, the Primera sits four meters long but rides on a 2,915 mm wheelbase and keeps 145 mm of ground clearance. Inside, the cockpit is dominated by a 15.6-inch touchscreen with a 2.5K resolution, paired with a 10.25-inch digital cluster. Nissan ProPilot ranges from adaptive cruise control and lane intervention to traffic-jam assist and an intelligent around-view monitor. A 50W wireless charging pad, three USB-C ports, a 12-speaker audio system, a panoramic sunroof, and dual-zone climate control round out the cabin. Drive modes span Standard, Comfort, Sport, and Custom, and an electronic column shifter keeps the dashboard uncluttered.
Driving on EDSA with the Primera behind the wheel is a familiar, comfortable experience. The single front motor pulls smoothly, and the 58 kWh pack is large enough that an EDSA workday plus a weekend trip can often share one charge. The 150 kW charger is the fast part of the story: a 10 to 80 percent top-up in 19 minutes is quick enough that a lunch break can double as a top-up stop on an intercity run.
Filipino Driving Conditions
City driving. At P1,999,000, the Primera is squarely aimed at Manila commuters who want an EV without the premium. The 500 km NEDC rating is optimistic for grind-through-12 traffic, but it does mean a week of normal EDSA commuting can usually be covered before a charge becomes necessary. Parking remains the car’s weakest point: at 4.93 meters long, a tight llanero space will test even a patient driver.
Long-distance travel. Manila to Baguio is roughly 250 km, and the Primera can make it on a single charge. For comparison, the Riddara RD6 electric pickup offers a 443 km range, showing how far single-charge driving has come across segments. The 150 kW DC headroom means a charging stop is a short one, and the 6.6 kW AC wallbox at home or a public AC point is plenty for topping up overnight.
Floods and heat. The 145 mm ground clearance is the number to watch. It is not a wading vehicle – keep the car away from water deeper than the door sills, and treat the EV advantage (no hydrolock) as a reason to stay cautious, not to wade. On the heat side, the LFP pack tolerates 36-38C conditions better than older NMC chemistry, and the liquid-cooling loop plus a heat pump keep performance honest during long summer drives.
Business and fleet use. The brand markets the car with a “Built for business, made for everyday life” angle. With an estimated running cost of about P2 per kilometer, a taxi or TNVS operator can see a meaningful gap against a petrol equivalent – though the 450 L boot is tight for equipment, and the 145 mm clearance is the one condition where the business case wobbles.
Who Is This For?
The Primera EV is the real deal for Filipino families who want a proper electric sedan without the half-million peso premium. It is also a strong first choice for fleets and TNVS operators who want an honest electric option in a market that is moving fast; for context, Li Auto opened its own PH distribution channels for its EV range in late 2026, showing how fast the Chinese EV wave is moving here. Buyers who demand a proven export pedigree should note that the car is built in China for export, and a handful of independent reviewers already praise its cabin and efficiency.
If you are weighing an electric sedan for 2027, the Primera is now the most accessible Japanese-built option in the country. It is not the cheapest – that title still belongs to the micro-EVs that scratch a different need – but it is the first Japanese nameplate that a Filipino household can realistically plug into.