You can now “disavow links” or disown spammy or low quality links to possibly improve your ranking on Google and clean up your site’s reputation through the use of the newest feature of Google Webmaster called “Disavow Links.” With this feature you can request Google not to consider links that you consider harmful to your site. This is what others see as a solution for bad link building activities made to their site by their SEOs or by other people who got an intention to influence the site’s overall reputation.

What you need to have to implement this activity is a file containing a list of all URLs that you want to disavow and submit it to the “disavow link tool page” of Google Webmaster. You can actually extract  links from the “Links to Your Site” page of the webmaster tool dashboard. Your text file containing the list of links should look like this:

#To remove a specific page just list the URL
http://lowlinkquality.com/spammypageurl.html
http://spam.veryspammy.com/lowlink.php

#To remove the whole link from a domain, just specify domain:site.com
domain:lowlinkspammywebsite.com

Is that great right? But be careful, if you accidentally include “good links” to disavow, there will be no turning back because there is no “UNDO DISAVOW LINK tool” that will do this. Google doesn’t filter good from bad link from your list you submitted and no undo button or Ctrl+Z :). This is the reason why they emphasize the following message whenever you are about to confirm your submission of the file with links.

This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site’s performance in Google’s search results. We recommend that you disavow backlinks only if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you. In most cases, Google can assess which links to trust without additional guidance, so most normal or typical sites will not need to use this tool.

So, use “disavow link tool” with caution!

For SEO consultancy, link building services and other search engine related services, you can contact me via fbaguyo @ hotmail.com for more details.

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